Che Brown

You can put those dog-eared copies of Think and Grow Rich and the Little Red Book of Selling back on your bookshelf. And, for your profit’s sake, leave them there. You don’t need another text that supposedly teaches you how to earn more revenue in your business.

When it comes to sales and business, Che is not simply a part of the conversation—he is the conversation.  A globally renowned giant in the sales world, Che has cracked the once elusive code of entrepreneurial success with a game-changing model that unlocks unlimited financial potential, power and wealth. Che has proven that true legends don’t need centuries to have a transformative impact; they simply need an opportunity and an arena to conquer.  In just six short years, he has dominated the sales space, coaching thousands of rising business leaders to achieve exponential growth and success in their industries, to the tune of over $400 million and counting. His acclaimed 7-Figure Sales Team concept has forever erased the outdated notion that generating revenue in business is a sole-source game—instead illustrating it is indeed a team sport. Coupled with the breakthrough Evergreen Revenue Model, the theory has become Peak Performers Institute’s hallmark, already fueling over a quarter million dollars in new revenue for clients since its inception in summer 2015.

For Che, sales are as much about statistics as science.  He is called the Sales Cardiologist, and, not unlike a surgeon who has studied and mastered the intricacies of their discipline, Che lives, breathes and sleeps his craft. He has his fingers on the pulse of profit generation and an instinctual insight into why the heart of a flailing business has stopped. Most importantly, he can resuscitate the flow of revenue in any company with just a whiteboard and a conversation.


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